Curious?
Let’s arrange a catch up to see if there’s a fit.
Our brand solution was to reference Africola’s existing brand without being too self-referential. To do this we focused on three elements confident design, playfulness, and the unexpected.
The brand mark is a direct reference to the music at Africola—we flipped the Devo hat and made it into a salad bowl, resulting in the conceptual statement “Salad on its head”.
This messaging around unfussy and accessible was foremost in Public Relations messaging also, ensuring the novelty of the new kid was not lost.
