South Australia’s History Festival, presented by the History Trust of South Australia, is an annual state-wide event exploring South Australia’s history. Held throughout May each year, the History Festival explores the state’s places and spaces, stories, collections and ideas that make us who we are. One of South Australia’s largest open-access community events, featuring hundreds of events from talks to tours, walks to workshops, exhibitions and countless more.

Engaged to consult from concept to delivery, we collaborated with the History Trust to develop the 2023 campaign around the central theme: Past. Present. Wonder. From this springboard, campaign imagery centring everyday objects with obscure, unexpected and uplifting stories. A child’s shoes. A women’s only football ticket. A limited-release locally manufactured sports car. Featured through program imagery, at key media events and in Public Relations strategy, these touchstone motifs built wonder with a clear message; history is alive in South Australia, everywhere.