Engaged to consult from concept to delivery, we collaborated with the History Trust to develop the 2023 campaign around the central theme: Past. Present. Wonder. From this springboard, campaign imagery centring everyday objects with obscure, unexpected and uplifting stories. A child’s shoes. A women’s only football ticket. A limited-release locally manufactured sports car. Featured through program imagery, at key media events and in Public Relations strategy, these touchstone motifs built wonder with a clear message; history is alive in South Australia, everywhere.

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