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Think Plan Make
Our methodology relies on having a clear idea of where we need to go and a well thought out plan of attack before we head off on the creative journey. Think before you act, with a solid plan in between.
Three Conversations
Conversation is so important to how we work that we’ve built it into our process. We begin with three conversations and it is in these discussions that we find the gold; the kernel of truth that relates to a brand.
These are generally informal sessions to openly discuss the current state of play for the business and to explore possible options for the expression of the brand across new channels, platforms, and audiences.
Our goal is to guide our clients towards a state of clarity around their brand, to provide a sharp focus for action. We help clients centre on the things that matter, which allows them the freedom to detach from the things that don’t.
Brand Foundation
Ethos
What you believe about your place in the world.
Values
The things that you will not compromise.
Purpose
Why your organisations exists above and beyond the profit motive.
Attributes
The ideal traits that embody your brand.
Behaviours
The optimum actions that deliver on your purpose.
Voice
The tone you use to speak about your brand
Position
The space you claim within the market.
Five Promises
We will deep dive into your brand and design a visual identity that reflects your values, attributes and your goals for the future.
We promise to:
- Involve you in the process.
- Work to understand your business and your market.
- Approach your project without preconceptions.
- Find your point of difference.
- Invest time in thinking before we start doing.
Document
Document is our way of delivering the design outcomes to you in a convenient online website that can be tailored to your business’ brand identity. This means you always have at hand the most up-to-date brand assets and artwork.