Élever Australia celebrates and reimagines jewellery design from the 1960s, 1970s and 1980s. Timeless, luxurious and fashion-forward. Inspired by European styles and opulent destinations, Élever breaks from the traditional to elevate the everyday.

Engaged to develop the brand of this emerging luxury jewellery label, we partnered with Creative Director Nathan James Crane to refine and develop tone of voice and market positioning. A multi-stage publicity, marketing and social media strategy was developed with a view to introducing the World of Élever to the local and national fashion and luxury goods market. Super Studio partnered on website design and content creation to develop a look and feel that is elegant and distinctively Élever. For the launch of the premier Midnight in Monaco collection, Super Studio conceptualised a dramatic and theatrical launch event; an intimate long table dinner at The Regal Theatre that evoked the silver screen glamour of bygone eras for attendees across South Australian fashion media.