We amplify
brands.
We are a strategic brand communications agency that can advise, execute, and deliver. We work collaboratively and think beyond what has been done before. We believe that great work comes from nurturing excellent relationships.
We are Super Studio. We amplify brands.
One of South Australia’s most stunning and historic wine regions, the Barossa Valley boasts dazzling natural scenery and an optimal climate for vines and produce to thrive.
Long revered as a pinnacle wine and culinary destination globally, we rejoined forces with our clients Barossa Australia to reinvigorate perceptions of the region, help them to reach new audiences with messaging centring attractions of the ‘new Barossa’. We delivered Public Relations and Marketing expertise for the Barossa. Be Curious campaign, partnering with the internal team to ensure this fun, fresh-feeling campaign found its perfect audience (including younger demographics not previously engaged). We delivered strategic print and out of home placements, as well as leveraging our extensive media and influencer networks to coordinate a series of famils that showcased the very best the region has to offer.
Total combined media reach of 3.26 million individuals.
Total media value achieved of $340,000 (across 20 weeks in market).
This campaign outperformed it’s budget by 360%, ensuring our client’s dollar worked harder and smarter.
Total cumulative reach of 1.96 million individuals via social media.
This campaign was recognised at the 2024 South Australian Tourism Awards, receiving the award for Best Tourism & Marketing Campaign.
