How To Spend a Weekend in the Barossa Valley (but Not As You Know It)
Broadsheet
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Long revered as a pinnacle wine and culinary destination globally, we rejoined forces with our clients Barossa Australia to reinvigorate perceptions of the region, help them to reach new audiences with messaging centring attractions of the ‘new Barossa’. We delivered Public Relations and Marketing expertise for the Barossa. Be Curious campaign, partnering with the internal team to ensure this fun, fresh-feeling campaign found its perfect audience (including younger demographics not previously engaged). We delivered strategic print and out of home placements, as well as leveraging our extensive media and influencer networks to coordinate a series of famils that showcased the very best the region has to offer.
Outcomes
Total combined media reach
3.26m
Total media value
Across 20 weeks in market
$340,000
Outperformed it’s budget
Ensuring our client’s dollar worked harder and smarter
360%
Total cumulative reach
via social media
1.96m
