Good food, happy life. A simple philosophy that underscores every aspect of La Popular Taqueria, Port Adelaide’s authentic Mexican hub. Combining local ingredients, quality produce and free-range meats, chef Daniella Guevara Munoz and husband Kor-jent van Dijk recreate the food of Mexico City and the Yucatan Peninsula with loving attention.
Throughout our engagement with La Popular Taqueria, we have worked to develop brand recognition of the Port Adelaide-based restaurant, providing PR services and social media management. In addition to developing the public-facing profile of Chef Daniella Guevara Muñoz, we have helped to build a brand evoking the character and joy of La Pop’s humble beginnings, increasing brand recognition and respect for the cuisine’s world-class calibre.
Outcomes
Over the 12 month period spanning 2023-2024, we delivered 45 editorial mentions across state and national media (up 309% on previous period), including online news articles, print articles and broadcast mentions across national TV and radio. Total potential reach of this media activity was 28.8 million, up 409% on the previous period.
Press Mentions