We amplify
brands.
We are a strategic brand communications agency that can advise, execute, and deliver. We work collaboratively and think beyond what has been done before. We believe that great work comes from nurturing excellent relationships.
We are Super Studio. We amplify brands.
27 Club salutes the rock star icons who left us too early aged only 27 — Hendrix, Joplin, Cobain, Winehouse, and Morrison — each the voice of their generation. Winner of Adelaide Fringe’s Best Music Award in 2021, the production was once again hailed as a smash-hit in 2023, before embarking on a widely celebrated national tour. For our fourth year working with Release Creative, we were engaged to refresh and reinvigorate the branding of the show, drawing on the narratives of the ill-fated, titular rock icons. Timeless yet contemporary. Targeted Public Relations pitching exploited the public profiles of lead performers to secure an array of broadcast interviews across television and radio, while invited media enjoyed exclusive access at a hosted Opening Night performance, leading to multiple 5-star reviews in leading publications.
We built on the previous year’s success through revisiting the season-launching event ‘27 Club: Unplugged’, running several social media competitions that fostered connection with the fan-base and generated point-of-difference media content amid Fringe arts saturation.
In the 2024 season, we achieved 553 press mentions and total audience reach via PR of 23.8 million, and an advertising value equivalency of $220,060, including 515 broadcast mentions and 41 editorial mentions. This coverage also included six 5-star reviews (including The Advertiser) and two 4-star reviews, and two television features (Hello SA, Channel 7 weather cross.
For 27 Club’s 2024 Adelaide Fringe season, Super Studio’s publicity campaign ‘The Biggest Show of Adelaide Fringe Returns’ targeted radio, TV, print, and online news. Super Studio ensured 27 Club achieve 553 media mentions, with 515 broadcast mentions and 41 mentions in print and online. TV publicity included live performances (Hello SA feature on Channel 9 and Channel 7 weather cross) and live performances on radio (MMM Breakfast, Nova Breakfast, Mix 102.3 Breakfast, ABC Radio Adelaide and FiveAA) and reviews in print (The Advertiser) and online (InDaily, Glam Adelaide). Potential reach was 23.8M and AVE was $220.6K.
