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Pundi means ‘mouse’ in Ngarrindjeri language, and the previous branding illustrated a mouse’s hopping path.
With a relaunch of the core bitters range, and an expansion into a sodas, we undertook a rebranding that translated the illustration into an expressive typographic treatment. The range is placed in a flexible arrangement over the Pundi logo, which has a variable height to adapt to different labels, creating a changing lockup across the products. A colour palette of earthy colours reflects the natural, locally grown ingredients and positions Pundi as a sophisticated offering.
We developed an e-commerce site based on Shopify to enable direct-to-customer sales and to further tell the brand story.
As this unique product enters the market, we continue to work alongside Pundi toward their objectives of sustainable, scalable growth, developing public relations and content strategy for social media to position the brand optimally for Dom’s primary objective; sharing his sustainable farming knowledge with his community, empowering those within it and enriching community health.
