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Through a series of brand workshops with the leadership team, we drew out what set them apart. Three ideas formed the brand essence. They are radically human, believing transformation begins with people, not processes. They are co-adventurers, walking alongside clients rather than ahead of them. And they focus on the space between, the human interactions where change actually happens. Unfold launched in December 2025 with a name and brand that finally match the way the team works: warm, collaborative and grounded in evidence. The new identity gives the business a confident platform to grow from, and a story its clients and co-adventurers can recognise themselves in.